Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. At a bare minimum, include social sharing buttons on your content. Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. Search engines have a limited ability to recognize images, animation, video and audio.

Links are glue for your web prescence

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Cross linking is a great Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice.

Utilize testimonials from customers

A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant. Keyword usage on a page is much more complicated these days. SEO professionals used to go as far as calculating the number of times a keyword appeared on a page to try to be in some kind of ideal percentage. That’s simply not applicable anymore and search engines are much smarter at deciphering what a page is about beyond seeing the same keyword used a bunch of times.

Understand your user flows

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Don’t be too focused on creating backlinks, instead focus on the END Goal. The key to a successful list post is no more complicated than including a large number of quality items. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Mobile is becoming more popular every year."

A lot of websites have very serious on-page SEO issues

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages. Many webmasters only want to rank well for single words (rather than chains of words). The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works.