SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” A simple seo rule – use …

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Over the past …

Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully …

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. So, what it can do, how long it takes, how much it costs, the effort involved. Such content doesn’t go out of date. Canonicalizing URLs is …

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). When people search for things that match up with what your …

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. If you use …

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Differing perspectives can benefit an SEO program, because more ideas mean more experiments to run. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Your …

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. If the issues in the reviews are real, then deal with them. Getting the technical details of search engine-friendly web development …

That way all the important content of a page, such as navigation and info texts will be in the user’s field of vision. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to …

Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Ranking in Google is getting …

Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. It’s important to keep in mind that if …

Talking to company that offers SEO services, such yours truly, is the perfect option as we’ll take care of nitty gritty. If the search shows less pages than you actually have, then that means Google isn’t able to effectively index your pages. This ensures that internal staff time …

Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. According to Industry thought …

Now that you know what is thin content according to Google, how to avoid thin content penalty? Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse …

This means that searches are now much more focused on the area in general. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Why would someone purchase this particular product? Prior to the update, short and spammy pages were a common sight.

Is this …

It’s necessary to understand what marketing activities relate to SEO. Failing that the data can do the talking. So first, what is SEO? It stands forSearch Engine Optimization, and it is basically a way of making your website easy to find by the search engines and the people who …

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a …

And so, it just takes experience. Avoid the use of symbols in URLs and prefer more human readable alternatives. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web …

The algorithms actually understand the intent of your searches now. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a …

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. Dig through your customer communications to …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page The …

The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble on the horizon. If you’re new to the …

How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. It’s great that people write about you and link back …

CSS files should be free from syntax errors. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. You can easily find …

We all started out as novices at one point; if you encounter one, be encouraging! You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Think of SEO as one small part of a much more …

This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers and alienate prospects. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated …

This isn’t just an idea or thought, it is a strong conviction that is rooted in the core of who I am and it is central to what I believe. I know SEO works because I’ve proven it. And I want to prove it to you. SEM and …

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher …

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. When trying to optimize your website for search engines, it can be tempting to take shortcuts. You may want to try tactics that will speed …

A strong linking structure and other internal SEO best practices can provide that. Link building isn’t dead. Not by a long shot. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. If you know how, at least …

The story has it that Google Panda was released precisely to tackle the problem of thin content. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. There are two very specific …

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. The prospect of Google penalties strikes fear into the hearts of most webmasters …

A search champion’s mindset is not to think, “We did that one thing and so — yeah, cool — we did SEO.” A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Always keep the restrictions of the small screen in mind when creating …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s …

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use …

Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. You need to make sure that …

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. It is a popular buzzword used in content marketing and referred to one of the key factors for achieving content strategy success. Updating your content regularly is important, for search engines and …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. But that doesn’t make that kind of content evergreen, as it is not relevant all year round …

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Writing blog content is one of the best ways to generate traffic and inbound links …

If you’re just getting started in content creation, it can be quite easy to fall into bad habits without realising it. Does this really matter? I would say yes. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant …

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. So, when a user enters certain keywords relating to a business, links …

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In …

With a global economy more businesses are going online now. Not convinced yet? It’s crazy to see the disparity between two pieces of content that we all create on a regular basis. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be …

Link building is also spreading brand awareness and capturing referral traffic. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. There are a number of factors or signals of growth other than what you can see in search results. The Disavow tool is …

Cookieless domains are useful because a browser can connect to more than one at a time. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to …